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Here’s another guest post I wrote for my friends over at the Church Media Blog. I have included the first paragraph and a link to the full post.

In both creative and in Christian circles I hear a lot about being relevant. Relevant is an adjective that means “closely connected or appropriate to the matter at hand.” It means the solution is pertinent or applicable. It makes sense. It’s current. Relevance is relevant but is it over used? Has the term been come to mean “cool”, “hip” or “in style”? The applications of relevance have to do with breadth. Reaching a wide demographic and not being out of date. The goal here is to hit the middle of the bell curve. Read more…

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