S.M.A.R.T. Creative Career Goals, Part 2


This post is an excerpt from chapter 18 of my book Calling All Artists. November is the perfect time to start planning goals for the next year! In part 1, I shared what S.M.A.R.T. goals are and the benefit to using this method. Here in part 2 I want to show specific examples and an exercise for you to work through to develop your own S.M.A.R.T. goals for next year!

Here are examples of 3 of my goals for 2014. Two are professional goals and one is a personal goal. Notice the specificity of each and see if you can confirm that each of the 5 S.M.A.R.T. components are present.

1. Identify my thought-leadership niche and start a blog by January 31, 2014
(I launched my first post on January, 15th 2014 and the blog has already gone through two major alterations.)

2. Write and release a thought leadership e-book by September 30th, 2014.
(The book officially launched on July 28, 2014.)

3. Plan and go on an adventure that helps others and is physically demanding by July 31st, 2014.
(I went on a mission trip to the Dominican Republic with my oldest son in June, 2014.)

For the sake of transparency, I have also missed a goal. I had planned to write and illustrate a children’s book this year as well. The skill of goal setting is a process of learning how to make sure your goals are Realistic. That goal by it’s self is realistic, but I discovered that all four goals together in the same year (along with client work, being a soccer dad and running a company) were not. Realistic goal setting helps temper ambitions so that we don’t take on too much at once. This skill, like any other, is honed and refined as you use it.

What I have learned is that it is better to have one to three goals that you can complete with a level of excellence, than it is to have too many goals that risk being half-baked or completely unobtainable. I also learned the importance of prioritizing goals so that the goals with the most important impact, or that are most strategic, are completed first. Pushing less strategic goals off until next year is not the end of the world.

Goal Setting Exercise
1. Take some time to list five to seven goals (in all areas of your life, not just professional) that you would like to accomplish in the next year. Spend time rewriting them with more specificity until all five S.M.A.R.T. goal components are present.
2. Once you have a draft of your five to seven goals, share them with someone you trust and get some feedback.
3. Refine and finalize your goals.
4. Put them somewhere you will see them every day.
5. List the next single step toward each goal and put a due date next to it.
6. As you complete an action step, write the next single step along with a due date. Rinse and repeat.
Remember that the only way to move a mountain is one shovel full at a time, and the only way to eat an elephant is one bite at a time. Start digging and start chewing and before long you’ll see yourself moving closer and closer to your creative career goals.