S.M.A.R.T. Creative Career Goals, Part 1


This post is an excerpt from chapter 18 of my book Calling All Artists. As we approach the end of the year, I thought it would be appropriate to start thinking about goals for next year. I suggest doing this in November before the holiday season begins so you can hit the ground running in January! Enjoy!

You’ll fail at 100% of the goals you don’t set.  —Mark Victor Hansen

Once you are clear on your calling, you set goals, plan your work, then work your plan. In order to plan, you have to set S.M.A.R.T. goals. I was introduced to this goal setting system last December when I went through Micheal Hyatt’s five day goal setting course. Prior to that my goals were usually missing on of these 5 very important components, but I didn’t even realize it. This simple system took my goal setting to an entirely new level.

S.M.A.R.T. goals are:
1. Specific: Your goals must be clear and detailed, not broad, general or vague.
2. Measurable: You must be able to measure progress toward your goals.
3. Achievable: Your goals must be realistic and attainable.
4. Relevant: Your goals must matter. They must line up with you overall plans and strategy.
5. Time-bound: Your goals must have a time frame and a target date or deadline.

I honestly didn’t know how powerful each of these components was until I implemented them into my goals this year. I have been setting goals for years, however I have found this method to be revolutionary. I wish I would have learned it years ago. It’s amazing what one small pivot can accomplish in a short time.

What I’ve found is that even some great goal setters and achievers, are missing one of these components. Leaving one component out won’t kill your goal setting but it weakens it’s effectiveness. This method just flat out works.

Next week I’ll share more from that chapter, but in the mean time if you haven’t read the book you can get it here. Goal setting really should come after the hard work of nailing down your creative calling. Stay tuned!

Elements of Art: Shape

shape2Early in my animation career, I heard visual development artists and art directors mention shape language. Somewhat baffled and intrigued by this term, I started looking into it. I had learned about artistic voice, color scripts, and other strange right-brained terms, but was not familiar with shape language.

Shape language basically refers to how the shapes in a piece of art (character design, background, object, etc.) intentionally tell you something about the story, character, mood, or tone (or all of the above).

In previous posts, I listed the elements and principles of art, then unpacked the first element of art, line. This brings us to the second element of art. Shape. Understanding shape will help you in all aspects of the visual arts. A good understanding of shape will help you break large complex objects (even animals or the human form) into it’s simpler shape components.

Understanding shape will help take the intimidation factor out of drawing and will give you direction in what shape choices you make when creating a character, prop, background, or other type of artwork.

Shapes are basically made up of closed contour lines. They are two dimensional and do not have depth (or Z-space for my CG friends).

Shapes can be positive or negative. Positive shapes show the contour or silhouette of an object. Negative space is the space around an object. We often think of positive space, but good artists are just as cognizant and intentional with negative space as they are with positive space.

Shapes can be geometric (triangle, square, circle, etc.) or they can be organic. Organic shapes are freeform. They have no rules and are random. Organic shapes reflect nature. Most objects including characters, props, and landscape elements can be broken down into organic and geometric shapes.

Once a basic understanding and use of shapes is integrated into your work, you can begin to understand and define more complex uses of shape such as the concept of shape language I mentioned above.

One of the clearest and most well defined use of shape language I use to describe or talk about shape language can be found in the animated film The Rise of the Guardians by DreamWorks. Each of the 6 main characters has a clearly defined shape language which carries emotional, story, character trait, and inter relational weight.

The book The Art of DreamWorks Rise of the Guardians by Ramin Zahed does a fantastic job of unpacking each character’s shape language, the reasoning behind it, and how it impacted the film. For a great primer on shape language, I highly recommend this book.

In the next post, we’ll look at the third element of art. Stay tuned and thanks for reading!